Turn a loose idea into a usable creative brief
Use before you estimate, crew, design, or start making. It exposes the decisions a client has not made yet.
Act as a senior creative producer. Turn the notes below into a one-page creative brief. Include: objective, audience, single most important message, deliverables, platforms and aspect ratios, tone, visual references, mandatory elements, timeline, budget assumptions, decision-makers, and unresolved questions. Do not invent missing facts. Put anything uncertain under ‘Questions to confirm.’ Notes: [PASTE NOTES]